Studio 107 Website

Where we started:

• We chose a project to create from scratch. I had a personal tie to a family friend that owned a business and did not have a website. So, my group and I decided that this would be a great final project for the class. We first met with Kelly the owner of the business and found out what her needs were. From there we went to user interviews and surveys.​​

User interviews: 

• To get more qualitative data, we interviewed two participants to understand their needs and frustrations better when looking for a new salon or visiting salon websites

  • Through these interviews, we found that simplicity, ease, and inviting/calming ambiance were preferred and sought after by users when looking for new salons and salon services.

User Survey:

• Our survey reached 92 responses. 

  • 84% of our respondents were female. Most lived in the midwest (which worked out well since Studio 107 is located in the midwest). Over half of the participants ranged in age from 26-35 with the other 50% falling pretty evenly above and below that age range.

  • We found that most users (almost 80%) care first and foremost about the cost of services; 

    • Followed closely in importance were location, a list of all services provided, and visuals or a portfolio of the stylist's + cosmetologist's work

  • We were surprised to find that booking/scheduling was not a top priority for the majority of users.